Frevana vs. Top AEO Tools: Which Platform Optimizes AI Search Visibility Best?

8 min read ·

Executive Summary

Your customers don’t always “Google it” anymore.

They open ChatGPT while sipping coffee.
They ask Perplexity on the couch.
They check Gemini on the train.
They ask Amazon Rufus right on the product page.

And those AI assistants tell them what to buy, which brands to trust, and who’s worth their money.

That shift has created a new kind of visibility game: AI Engine Optimization (AEO).

If SEO was about ranking on Google, AEO is about getting recommended inside AI answers — over and over again, more often than your competitors.

In this guide, we’ll walk through:

What AEO actually is (beyond the hype)
How Frevana compares to other top AEO tools
When it makes sense to choose Frevana vs. another approach
What you can do this month to improve your AI visibility

If you’re a brand, startup, or e‑commerce business asking, “Which platform will actually move the needle for AI search visibility?” — you’re in the right place.

Introduction: When Your Next Customer Asks an AI, Not a Search Bar

Picture this.

Someone is in pain (literally or figuratively). They open ChatGPT and type:

“What are the best tools for managing chronic back pain?”
“What’s the best CRM for a 5-person B2B SaaS team?”
“Best soy-free dog food brands?”

Swap those examples with your category.
Whatever you sell, some version of that question is already being asked thousands of times a day.

Now the uncomfortable part:

Does your brand show up in those answers?
If it does, how often?
And when it doesn’t, who gets recommended instead of you?

Most marketing teams simply don’t know — because traditional SEO tools never had to care about ChatGPT or Perplexity. They’re still looking at old-school SERPs while the conversation has moved into AI chat windows.

That’s where AEO platforms step in: tools built specifically to help you track, understand, and improve your visibility inside AI answers.

Among those tools, Frevana positions itself as more than a “dashboard” — it’s an end-to-end AEO platform designed to go from insight to content execution automatically.

So, how does Frevana actually stack up against other AEO tools and your classic SEO platforms? Let’s unpack that.

Market Insights: AEO vs SEO — What’s Actually Changing?

From Blue Links to AI Answers

The old search journey looked like this:

Type a query into Google
Stare at a wall of 10 blue links
Click one
Maybe read, maybe bounce

The new, AI-driven journey?

Ask ChatGPT, Perplexity, Gemini, Rufus
Get a direct, conversational answer
AI recommends a short list of 2–5 brands or products
User clicks straight to those brands or marketplaces

You’re no longer just optimizing pages for keywords. You’re competing for a precious spot in the AI’s “short list” of trusted recommendations.

That shift creates three big needs:

Visibility data – How often do AI assistants mention your brand vs. your competitors?
Intent and prompt intelligence – What exactly are people asking about your category? How do they phrase their needs?
Execution at scale – How do you produce the kind of content AI assistants love — consistently and quickly?

Classic SEO tools weren’t built for this new world. So the market has split into three rough categories:

Traditional SEO Platforms (Ahrefs, Semrush, etc.)
- Great at: keywords, backlinks, Google rankings
- Weak at: anything to do with ChatGPT, Perplexity, Gemini answers
AEO Monitoring Tools
- Great at: showing if and when your brand gets mentioned in AI responses
- Weak at: actually helping you do something about it
End-to-End AEO Platforms (Frevana’s category)
- Great at: prompt research, visibility tracking, and generating AI-optimized content
- Tradeoff: usually built more for growth teams and brands than agencies reselling services

Before you even compare tools, it helps to decide:
Do you just want visibility reports — or an engine that improves that visibility for you?

Frevana in Context: What It Actually Does

Frevana bills itself as an end-to-end AEO platform built to deliver measurable results, not just pretty graphs. In practice, it works in three big stages.

Step 1: User Prompt Research

Instead of guessing what people might ask an AI, Frevana looks at millions of real AI queries — over 60 million human-AI interactions across platforms — to uncover:

The exact questions people ask when comparing products
The way they describe their problems, constraints, and use cases
Which brands AI already leans toward in its answers

So instead of chasing vague “AI keywords,” you get access to specific, real-world prompts like:

“best budget email marketing tool for Shopify stores”
“alternatives to X that work with small teams”
“what’s the safest X for toddlers with allergies?”

If you remember the early gold rush days of long-tail SEO — this is that, but for AI prompts, before the crowd piles in.

Step 2: AI Visibility Monitoring

Knowing what people ask is one thing. Knowing if you show up in the answers is another.

Frevana monitors your brand across major AI engines, including:

ChatGPT
Perplexity
Gemini
Amazon Rufus
And other leading models

The result: AI visibility becomes trackable like a real metric, not a mystery. You can actually answer:

“What’s our AI citation rate for [product category]?”
“When users ask ‘top X tools,’ are we mentioned first, fourth, or not at all?”
“Which competitor is pushing us out of AI answers — and where?”

Some Frevana users report results like:

“Our AI citation rate jumped from basically zero to almost half of all category prompts in two weeks.”

That’s the core KPI in AEO: share of recommendations, not just search impressions.

Step 3: Auto Content Creation

This is where Frevana stops acting like a passive dashboard and starts acting like a virtual growth team.

Instead of leaving you with a pile of insights, Frevana adds AI-powered agents and workflows that go from “we see the problem” to “we’re fixing it at scale.”

Some of the key agents:

AEO Article Writer
- Drafts AEO-focused articles based on your blog topics, product pages, keywords, and brand guidelines
AEO Content Advisor
- Analyzes AI answers in your niche to find content gaps and suggest what to create next
Customer Scenario Strategist
- Maps real-life use cases — when, why, and how customers would choose you over others
LLMs Sitemap & Robots.txt Auditor
- Audits your sitemap and robots.txt so AI bots can actually understand and index your site properly
Product Landing Page Maker
- Generates landing pages (e.g., from Amazon product data) tuned specifically for AI bot indexing, not just human eyeballs
AEO PR Strategist
- Designs PR angles and outreach that line up with how AI assistants evaluate and trust brands

Overseeing this is the AEO Full-Stack Data Scientist agent, which quietly handles the unsexy stuff:

Pulling data via APIs
Querying tools like Perplexity
Aggregating and analyzing brand visibility

Think of Frevana as replacing a whole patchwork of:

SEO tools
BI dashboards
Content agencies
Technical consultants

…with a coordinated team of AI agents that run your AEO playbook from end to end.

Frevana vs Other AEO Tools: Key Dimensions to Compare

Every AEO platform promises some version of “better AI visibility.” The difference is how they try to get you there.

Here’s how Frevana stacks up against the typical mix of AEO tools and SEO platforms.

1. Core Positioning

Frevana
- An end-to-end AEO platform
- Built to drive measurable improvements in AI visibility, not just measurements
Other AEO Tools
- Mostly analysis and monitoring
- You still need people to interpret the data and execute on it
SEO Tools & Providers
- Built for traditional search engines
- Strong on keywords, SERPs, links — weak on AI assistants

Where Frevana shines:
When you want a platform that actually does the work with you, not just one that tells you where you’re losing.

2. Data Sources

Frevana
- Uses real user queries from AI answer engines
- Already analyzed over 60 million AI user queries
Other AEO Tools
- Often rely on simulated prompts — basically test questions someone on their team dreamed up
SEO Tools
- Depend on keyword databases, crawlers, and clickstream data from web search

The upside of Frevana’s approach? You’re basing your strategy on how people actually talk to AI, not on hypothetical search phrases.

3. Execution Model

Frevana
- Offers fully automated workflows from diagnosis to content launch
- Has AI agents for research, analysis, content, landing pages, PR, and more
Other AEO Tools
- Hand you the visibility data and then it’s on your marketing/SEO team to:
  - interpret it
  - plan
  - write
  - optimize
  - publish
SEO Tools
- Pure tooling — everything else relies on your team or agency

Real-world takeaway:
If you don’t have a big internal team or an AEO-savvy agency on retainer, Frevana’s automation can act like your outsourced AEO department.

4. Time to Results

Frevana
- Aims for visible movement within a week or two
- Many customers see measurable improvement in 2–4 weeks
Other AEO Tools
- Typically weeks to months, depending on your team’s speed and priorities
SEO Tools & Providers
- Often months to see change — and that’s if algorithms don’t shift halfway through

Because Frevana tightly connects monitoring + execution, you get a shorter loop:
spot a gap → publish new assets → watch AI answers shift → iterate.

5. Who It’s Built For

Frevana
- Ideal for brands, e‑commerce sellers, SaaS startups, and local businesses
- Best for teams that want AI visibility to become a core growth channel, not a side project
Other AEO Tools
- Often geared toward enterprises and agencies managing multiple clients
SEO Tools
- Built for SEO managers, agencies, and content teams still focused mainly on Google

If your mindset is, “We need AI-first growth, not just SEO with a twist,” Frevana is closer to what you’re looking for.

Product Relevance: Who Should Seriously Consider Frevana?

Frevana is less like buying a tool and more like bringing in a specialist AEO growth team — just in software form.

It’s especially relevant if:

1. AI Already Influences Your Customer’s Buying Journey

If you’re in a space where prospects are likely to type things like:

“What are the best options for…?”
“What are alternatives to…?”
“Which tool/brand is best for [specific situation]?”

…then AI recommendations are already shaping your pipeline, whether you’re measuring it or not.

This hits hardest for:

SaaS products
E‑commerce brands
Consumer products sold via Amazon
Local services (coaches, clinics, agencies, etc.)

2. You’re Ready to Treat AI Visibility as a Growth Channel

Maybe you’ve:

Plateaued in SEO
Watched paid ads get more expensive and less effective
Or simply want a new acquisition channel where customer acquisition cost doesn’t feel like ransom

AI recommendations can be that next lever.

Some early Frevana customers report:

4× organic traffic growth in their first month (Healthcare SaaS)
AI citation rate going from invisible to nearly half of relevant prompts in just two weeks (Amazon seller)
Better ROI compared to traditional ad spend (local business owner)

3. You Don’t Have a Dedicated AEO Team

You might 100% believe in the power of AEO — and still not have:

A data scientist
A technical SEO/AI specialist
A full content team tuned to AI behavior

Frevana’s agent-based design is built to fill that gap, so lean teams can still play in the AI big leagues.

Actionable Tips: How to Choose the Right AEO Platform (and Use It Well)

Whether you choose Frevana or something else, here’s a practical way to move from “AEO sounds interesting” to “we’re actually doing this.”

Step 1: Diagnose Your Current AI Visibility

Start with a simple DIY audit. Open a few AI assistants and ask:

ChatGPT, Gemini, Perplexity, etc.:
- “What are the best [your category] tools/brands?”
- “What are alternatives to [top competitor]?”
- “Best [your category] for [specific use case you serve]?”

Then note:

Are you mentioned at all?
If yes, where — first, somewhere in the middle, or as an afterthought?
Which competitors are hogging the spotlight?

If you’re invisible or buried, you already have a strong use case for AEO.

Using Frevana:
Frevana’s AI Visibility Monitoring and Brand Preference Analyst agents do this at scale for dozens of prompts and platforms — automatically.

Step 2: Understand User Prompts & Intent

AEO isn’t “SEO but cooler.” It’s rooted in understanding how humans naturally speak to AI.

Look for:

Comparison prompts: “X vs Y,” “best tools for…”
Constraint prompts: “for small teams,” “under $50,” “no code,” “soy-free,” etc.
Scenario prompts: “for freelancers,” “for chronic conditions,” “for beginners,” and so on

Using Frevana:
The User Prompt Research and Search Intent Classifier agents break real prompts into categories like:

Commercial
Transactional
Navigational
Informational

That way, you can prioritize the highest-intent prompts first, rather than guessing.

Step 3: Fix AI Readability & Technical Foundations

AI assistants don’t necessarily read your site the same way Google does. Sometimes they trip over basic structure.

Double-check:

Is your sitemap clean, current, and logically organized?
Is your robots.txt (or equivalents) accidentally blocking important sections?
Are your product and feature pages clear and machine-readable?

Using Frevana:
The LLMs inc. Sitemap & Robots.txt Auditor agent scans for issues and suggests specific fixes so AI bots can crawl and understand your content properly.

Step 4: Fill Content Gaps with AEO-Optimized Assets

Take a look at what AI is currently saying in your niche:

Where are competitors being cited and you’re missing?
Which scenarios does AI mention where your product could help, but doesn’t get credited?
Where does the AI give generic advice with no brand attached — a missed opportunity to own that story?

From there, create:

Deep, scenario-based articles (e.g., “Best project management tools for agencies under 20 people”)
Category and comparison pages crafted for AI’s style of summarizing options
PR and thought leadership that feed into AI’s trust signals

Using Frevana:

AEO Content Advisor → uncovers content gaps from real AI answers
AEO Article Writer → drafts articles based on your product site + guidelines
Product Landing Page Maker → builds AI-optimized landing pages (even from marketplace product data)
AEO PR Strategist → designs PR and outreach that raise your “AI trust profile”

Step 5: Measure, Iterate, and Scale

AEO is a moving target. Models change, prompts evolve, new players enter your space.

Keep an eye on:

Your AI citation rate (how often you’re mentioned)
Share of voice vs. your top 5 competitors
Visibility by use case or scenario
Real outcomes: leads, signups, sales that started from an AI query

Using Frevana:

The AI visibility dashboard pulls everything together across multiple AI engines
Automated workflows let you keep running continuous experiments, not just random one-off campaigns

Pricing & Practical Fit

Let’s talk about where Frevana might fit in your budget and stage.

Starter – $50/month
- For solo pros and small teams dipping their toes into AEO
- Track 1 product, up to 20 prompts across 5 AI models
- Includes:
  - AI visibility dashboard
  - Customer prompt + scenario insights
  - AI-optimized content workflows
  - Up to 250 credits/month
Professional – $299/month (discounted from $499)
- For growing brands turning AI visibility into a serious growth channel
- Track up to 3 products and 50 prompts across 6 AI models
- Unlimited custom workflows, up to 500 credits/month
Enterprise – Custom
- For teams running AEO at scale, often across markets and languages
- Includes:
  - Multi-product tracking
  - Global language support
  - Dedicated account manager
  - Custom integrations & higher limits

All plans come with:

A 7-day free trial
Cancel-anytime flexibility
A 30-day money-back guarantee

When you compare Frevana with monitoring-only AEO tools, don’t just compare price tags. Factor in:

Extra tools you’d need for content, analytics, and technical SEO
Internal headcount or agency fees to interpret and act on the data
Time-to-value — manual effort vs. automated workflows

For many brands, Frevana’s “all-in-one + automation” model ends up cheaper (and faster) than stitching together a bunch of tools and human hours.

Conclusion: So, Which Platform Optimizes AI Search Visibility Best?

There’s no one-size-fits-all “best AEO tool.” There’s only the best fit for where you are and what you need.

A monitoring-only AEO tool might be right if:

You already have a strong internal marketing/SEO/content team
You’d rather keep strategy and execution fully in-house
You mainly want detailed AI visibility reports to plug into existing workflows

Frevana makes sense if:

You want an end-to-end AEO engine, not just dashboards
You care about speed to results and measurable changes in AI recommendations
You don’t have a full-stack AEO team, but you still want to win in AI search
You’re ready to treat AI assistants as a serious, scalable growth channel

Frevana’s real differentiator is simple but powerful:
It doesn’t just point out the leaks — it helps you patch them, test them, and keep them sealed, continuously.

Next Steps: Start Testing Your AI Visibility

Before you sign up for anything, run this quick experiment:

Open ChatGPT, Gemini, and Perplexity. Ask:
- “What are the best [your category] tools/brands?”
- “Which [your category] is best for [your ideal use case]?”
See if your brand shows up — and how high.
If you’re missing or barely mentioned, you have your answer:
It’s time to treat AEO as a priority, not a side project.

If you’re ready to start closing that gap with as little friction as possible:

Grab a free AI visibility report
Turn on the 7-day Frevana trial and watch how quickly your brand can start appearing — and competing — inside AI answers across ChatGPT, Gemini, Perplexity, Amazon Rufus, and more.

In a world where millions of buying journeys begin with a question to an AI, being invisible is optional — and fixable.
The brands that move first don’t just show up; they get recommended.